GDPR
We are pretty sure you already heard about the General Data Protection Regulation (GDPR) by now and must be considering how to prepare for it once it comes into effect.
In this article, we will share everything you need to know about it and also its impact on A1d4 and its users.
What and Who?
The General Data Protection Regulation is a privacy law enforced in the European Union to all businesses based in the EU. It will have a significant impact on the business organizations when it comes into effect on 25th May 2018.
The GDPR is a law that will be responsible for regulating the personal data of the citizens of the EU and will impact how organizations or businesses use or treat these personal data. This will also include the organizations/businesses located outside the European Union.
When we talk about personal data, we refer to any data that can be used to identify an individual either alone or with the help of additional data.
Compliance of the GDPR will have to take place if you erase, collect, transmit, or change any of the personal data of the citizens of EU or store or use them according to your whims.
The GDPR will be the upgrade of the older directive 95/46/EC on data privacy that will also introduce several crucial changes that might affect the users of A1d4.
Personal Data We Collect
A1d4 may collect and process the following information when you visit the Site.
- Contact data. You may provide us with your contact details, such as name, job title, employer, address, phone number, email address, or other similar information, which we may use to respond to you or for administrative purposes.
- Log data. As with most websites and technology services delivered over the Internet, our servers automatically collect information when you access or use our Site and record that data in log files. This log data may include your Internet Protocol (IP) address, the address of the web page visited before using the Site, browser type, and settings, the date and time the site was used, information about browser configuration and plugins, language preferences, and cookie data.
- Device Information. A1d4 may obtain information about devices that access the Site, including the type of device, its operating system, device settings, unique device identifiers, and crash data.
Authentication Data. To verify the identity of registered users on the Site we may collect a user name, password, password hint(s), and other similar authentication information. - Other Information You Provide. This includes emails and other communications that you send us or otherwise contribute, such as customer support inquiries or posts to our blog. Please be aware that the information you post on public parts of our website may be visible to anyone.
Note that our Site is dynamic. We may introduce new features, which may involve new or different personal data processing activities. If we make a material change to how we process your personal data, we will notify you by email and may also modify this Privacy Notice.
How and Why We Use Your Personal Data
We may use the personal data we obtain to:
- Communicate with you
- Provide you with customized services
- Ensure the security and integrity of our Site
- Maintain and promote the Site
- Analyze and learn about how the Site is accessed and used
- Manage our customer and partner relationships
- Enforce our Terms of Use and other legal terms and policies
- Protect our and others’ interests, rights, and property
- Comply with applicable legal requirements
We process your personal data pursuant to the following legal bases:
- You have consented to the use of your personal data. When you consent,
- you can change your mind at any time.
- The processing is necessary for us to provide you with the services and
- products you request, or to respond to your inquiries.
- We have a legal obligation to process your personal data, such as to comply
- with applicable tax and other government regulations or to comply with a
- court order or binding law enforcement request.
- To protect your vital interests or those of others.
We have a legitimate interest in using your personal data. In particular, we have a legitimate interest in the following cases:
- To analyze and improve the safety and security of our Site. This includes implementing and enhancing security measures and protections and protecting against fraud, spam, and abuse.
- To maintain and improve the Site.
- To operate the Site and provide you with certain tailored advertising and communications to develop and promote our business.
- To anonymize personal data and subsequently use the anonymized information.
How We May Share Your Personal Data
We may share your personal data:
- With our affiliates or business partners when it is reasonably necessary or desirable, such as to help provide services to you or analyze and improve the Site.
- With our service providers that perform services on our behalf. For example, we may use third parties to help us provide customer support, manage our advertisements on other websites, send marketing, and other communications on our behalf, or assist with data storage.
- In order to follow the law or protect rights and interests. For example, we may disclose your personal data if we determine that such disclosure is reasonably necessary to comply with the law, protect our or others’ rights, property, or interests (such as enforcing our Terms of Use), or prevent fraud or abuse. In particular, we may disclose your personal data in response to lawful requests by public authorities, such as to meet national security or law enforcement requirements.
- If we are involved in a reorganization, merger, acquisition, or sale of some or all of our assets.
How We Protect Your Personal Data
We maintain appropriate technical and organizational safeguards designed to help protect personal data from unauthorized disclosure or access and accidental or unlawful destruction, loss, or alteration. Although we use reasonable efforts to safeguard personal data, we cannot guarantee the security of your information obtained through the Site.
How Long We Retain Your Personal Data
We will store your personal data for no longer than is necessary for the performance of our obligations or to achieve the purposes for which the information was collected, or as may be permitted under applicable law. To determine the appropriate retention period, we will consider the amount, nature, and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure of the data; the purposes for which we process the data and whether we can achieve those purposes through other means; and the applicable legal requirements. Unless otherwise required by applicable law, at the end of the retention period we will remove personal data from our systems and records or take appropriate steps to properly anonymize it.
How We Use Cookies and Other Similar Technologies
To improve our Site, A1d4 may use “cookies” to track your visit. Click here to review our Cookie Policy.
How We Transfer Your Personal Data
If we transfer your personal data out of the European Economic Area (“EEA”) to countries not deemed by the European Commission to provide an adequate level of personal data protection, the transfer will be based on one of the following safeguards recognized by the European Commission as providing adequate protection for personal data, where required by EU data protection legislation:
- Contracts approved by the European Commission which impose data protection obligations on the parties to the transfer.
- The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks (for transfers to third parties in the United States that have self-certified to the Framework).
Please contact us if you want further information on the specific mechanism we have used to transfer your personal data.
Your Rights and Choices
The GDPR provides EU data subjects with certain rights regarding their personal data. Subject to certain conditions, you may ask A1d4 to take the following actions in relation to your personal data that we hold:
- Provide you with information about our processing of your personal data and give you access to your personal data.
- Update or correct inaccuracies in your personal data.
- Delete your personal data.
- Transfer a machine-readable copy of your personal data to you or a third party of your choice.
- Restrict the processing of your personal data.
- Object to our processing of your personal data for direct marketing purposes.
- Object to reliance on our legitimate interests as the basis for the processing of your personal data.
You can submit these requests by email to [email protected] or our postal address provided below. We may request specific information from you to help us confirm your identity prior to processing your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why subject to legal restrictions. If you would like to submit a complaint about our use of your personal data or our response to your requests regarding your personal data, you may contact us at [email protected] or submit a complaint to the data protection regulator in your jurisdiction. You can find information about your data protection regulator here.