Landscaper and gardener website cost

A landscaper or gardener website costs £350-£1,500 for a one-off build or £49-£199 a month managed. The mistake most landscaping sites make is treating the business as one thing. Weekly maintenance rounds and £20,000 garden redesigns are different businesses selling to different people, and one page cannot do both.

Two businesses, one website

A homeowner wanting a fortnightly lawn cut needs a price and confirmation you cover their street. Someone planning a £20,000 garden wants to see gardens you have built, understand how the process works, and feel confident you will not disappear halfway through with their deposit.

Serve both, on separate pages, with separate calls to action. A site that mixes them convinces neither.

The portfolio does the work for design projects

Same principle as building trades, more so here because gardens are visual and the spend is discretionary.

Before and after, always paired. The before shot of a tired lawn and a broken fence is what makes the after photograph mean something. Name the town on each project. Include the scope in a line, and the rough value if you are comfortable.

Ten to twenty completed gardens reads as an established firm. Three reads as someone starting out, whether or not that is true.

The seasonal timing problem

Landscaping demand arrives in spring. Search engines take three to six months to rank new pages.

So the pages that catch March enquiries need publishing in November or December. Most firms think about their website in February, when the phone starts ringing and they realise they need more work, by which point they are chasing the season they are already in.

Winter is not downtime for a landscaping website. It is the only time the next season’s visibility can actually be built.

What belongs on the site

Beyond the portfolio and separate service pages:

Accreditation. APL or BALI membership if you hold it. On a £20,000 project this genuinely matters, and it separates you from someone with a van and a strimmer.

Your process for larger jobs. Consultation, design, quote, timescale, payment stages, what happens if the weather delays things. Every reservation someone has about spending five figures on a garden is answered here.

Insurance. Public liability cover level, stated.

Areas covered, named by town. Not “the South East”.

Price guidance. A from-price for maintenance and a realistic range for design work. It saves you quoting for people whose budget is a quarter of what the job costs.

Getting found

Local search, and the specific phrases rather than the general ones. “Gardener” plus a town is contested. “Garden design Tunbridge Wells”, “artificial lawn installation Reading”, “fencing and decking Chelmsford”, “commercial grounds maintenance Norwich”, each is far more winnable and each is a page.

Commercial grounds maintenance deserves a mention on its own. Business parks, schools, housing developments, letting agents. Contracts rather than one-off jobs, more valuable across a year, and considerably less competed for than domestic gardening.

The Google Business Profile handles the maintenance side well, since “gardener near me” is a Maps search. Photos, service areas set properly, reviews after jobs.

One-off or monthly

Pay once if you have a full maintenance round from word of mouth and are not chasing design work. £600 to a freelancer, keep the profile current, add photos when you remember.

Pay monthly if you want design and build projects, commercial contracts, or if you know winter will pass without the website being touched. That last one is the honest reason for most landscapers.

The maths: one garden redesign at £12,000 covers a decade of a monthly plan. One commercial grounds contract at £400 a month is a year of it every month. Nobody can guarantee you those jobs, and a provider promising leads is telling you something.

Trade detail is in online presence for landscapers and gardeners, with comparable numbers in builder website cost and painter and decorator website cost.

Our plans are £49, £99 and £199 a month, no contract, and you own the domain and content. Most landscaping firms fit £99. The pricing page has the scope, or tell us your split between maintenance and design work and we will say which tier fits.