Online booking

Online booking is a page on your site where customers pick an available time themselves, day or night, and it lands straight in your calendar. A1 Digital sets it up so you stop playing phone tag and stop losing bookings to voicemail.

Why let customers book themselves

• You capture after-hours demand. Most people browse in the evening, when you can’t answer the phone. A booking page never sleeps.
• Fewer no-shows. Automatic reminders cut the bookings that quietly evaporate.
• Less admin. No back-and-forth “are you free Tuesday?” messages.
• It looks professional. Self-service booking signals an organised, modern business.

What’s included

• A booking page matched to your brand, on your own domain
• Calendar sync so new bookings appear instantly in your calendar (Google, Outlook and others)
• Automatic reminders by email so people actually turn up
• Your real availability, only the slots you’re genuinely free for are offered
• Buffer times between appointments so you’re never double-booked
• Multiple services and durations, e.g. 30-minute consult vs 90-minute treatment
• Optional deposits at booking, paired with payments to cut no-shows further

How it works

1. You tell us your services, durations and working hours.
2. We build the booking page and connect it to your calendar.
3. Customers book themselves; you and they both get a confirmation.
4. Reminders go out automatically before the appointment.

Who it’s for

Anything appointment-based: salons, barbers, clinics, dentists, therapists, trades, consultants, coaches, anyone who books time with customers. See Who it’s for.

FAQ

Does it sync with my existing calendar? Yes, Google Calendar, Outlook and most major calendars. New bookings appear automatically and your busy times block out availability.

Can customers pay or leave a deposit when booking? Yes, when combined with payments. Deposits are one of the most effective ways to reduce no-shows.

Can I block out holidays? Yes, your real availability drives the page, so blocking time off removes those slots automatically.

Which plan includes booking? Booking integration is included on Premier. On Essentials and Complete it’s available as an add-on, just ask.

Booking pairs well with reminders via your inbox and payments for a complete book-and-pay flow.