Content & reviews
Two things quietly compound your visibility and trust over time: fresh content and real reviews. Both are handled for you, every month, on Complete and Premier.
Why content matters
Publishing helpful articles is one of the strongest long-term ways to get found, for three reasons:
- It answers what customers search. Every article targets a real question buyers type into Google or ask an AI assistant.
- It keeps your site active. A site that publishes regularly signals to Google that it’s alive and maintained, a positive ranking signal.
- It gives AI more to cite. AI assistants quote pages that clearly answer a question. More good content means more chances to be the cited source, see AI search (GEO).
Monthly content by plan
| Plan | Articles per month |
|---|---|
| Essentials | — |
| Complete | 5 |
| Premier | 15 |
Every article is SEO-ready and answer-shaped: a clear question, a direct first sentence, concrete detail, and structured data where it helps. You can suggest topics any time, or leave it entirely to us.
How we choose topics
- Questions your customers actually ask (we’ll ask you for the common ones)
- “What is X”, “how much does X cost”, “best X for Y”, the formats search and AI favour
- Seasonal and local angles relevant to your area and trade
The reviews system
Reviews are one of the biggest factors in whether someone chooses you, and a real local-ranking signal on Google. We set up a complete system to make collecting them effortless:
- A direct review link and QR code for your Google profile
- Ready-to-send request templates (email & SMS)
- An optional reviews widget on your website
- On Premier, we can send requests on a schedule for you
You (or we) send the link to happy customers. The reviews land on your Google profile, lifting both trust and local ranking.
The right way to get reviews
We never hide or filter negative reviews. “Review-gating”, only asking happy customers, or screening reviews before they post, violates Google’s policies and can get your profile banned. We help you earn genuine reviews from real customers, the right way.
FAQ
Who writes the articles? We do, written to match your business, voice and area. You approve topics and can request changes.
Will articles guarantee I rank? No, nothing guarantees a ranking. But consistent, helpful content is one of the most reliable things that compounds into being found, see Results & what to expect.
Can I write my own articles? Absolutely, send them over and we’ll optimise and publish them, or mix yours with ours.
How do I get more reviews? Send the review link right after a job well done, that’s when customers are happiest. We give you the link, QR code and templates to make it a 10-second task.
Content and reviews feed directly into Google & local SEO and AI search, they’re the fuel that makes getting found work.
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