Analytics & reports
Your analytics report is a plain-English monthly summary of what your online presence is actually doing, how many people visited, where they came from, and what they did. No dashboards to learn, no jargon, just the numbers that matter, explained.
What we track
- Visitors, how many people came to your site
- Where they came from, Google Search, Google Maps, social, direct, and AI assistants
- What they did, pages viewed, forms sent, buttons tapped
- Enquiries, form submissions, chats and contact-button taps
- Trends over time, so you can see progress month to month
Your monthly report by plan
| Plan | Report |
|---|---|
| Essentials | Basic monthly summary |
| Complete | Detailed monthly report |
| Premier | Detailed report + monthly strategy call |
The Premier strategy call is where we go through the numbers together and decide what to focus on next.
Reading your report, what to look for
- Rising visitors from Google means your SEO is working over time.
- Referrals from AI assistants are a sign your GEO work is landing.
- More enquiries per visitor means your lead capture and content are doing their job.
- Month-to-month trend matters more than any single month, visibility compounds.
An honest note
Numbers go up and down month to month, that’s normal. We report the real figures, good or bad, and focus on the trend. We never promise a set number of visitors or leads, see Results & what to expect.
FAQ
Do I need to log into anything? No. The report comes to you. If you’d like dashboard access too, just ask.
Is the tracking privacy-friendly? Yes, privacy-friendly analytics, no creepy tracking, and we stay on the right side of cookie and privacy rules. See our Privacy Policy.
Can I see which articles perform best? Yes, the detailed report (Complete and Premier) shows top pages, so we can write more of what works.
Why did my traffic dip one month? Seasonality, algorithm shifts and one-off spikes all cause normal variation. We look at the trend, not a single month, and explain anything notable.
Analytics closes the loop, it shows whether your content, SEO and GEO work is paying off.
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